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SEARCH ENGINE CASE STUDIES Cheap & Budget London Hotels
The market for
cheap
London hotel accommodation is obviously extremely competitive. We currently
deal with several companies operating in this field, each of whom want
to be listed highly for a phrase such as
budget accommodation
Bayswater London. You can imagine the popularity of London as
a tourist destination and thus the number of searches for budget
hotels and short-term accommodation in and around the London area.
As per our usual procedure, we
researched the best phrases to target (ie those that would attract the
maximum number of searches and click throughs to the sites) and
optimised our clients' sites for these. This process also involved
looking into the phrases targeted by our clients' rivals in the field
(ie those sites that were already listed highly for phrases relevant
to cheap and budget hotels and accommodation as well as high speed
internet access in central London).
Then we submitted the sites to the major
search engines in the correct manner to ensure a good listing.
Try a search for the phrases
highlighted above yourself to see how successful our promotional
techniques have been so far.
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