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SEARCH ENGINE CASE STUDIES Personal Injury / Negligence Lawyers / SolicitorsWe developed several web sites for one of London's leading specialist law firms. The personal injury solicitors site focuses on their team of accident and injury compensation lawyers, while the professional negligence solicitors site focuses on the team that will sue professionals (including other solicitors!) who have been negligent. They also have a specialist medical negligence solicitors team with its own site. As per our usual procedure,
we researched the best phrases to target (ie those that would attract
the maximum number of searches and click throughs to the sites) and
optimised our clients' sites for these. This process also involved looking
into the phrases targeted by our clients' rivals in the field (ie those
sites that were already listed highly for phrases relevant to solicitors
who operate in the field of compensation and negligence).
Then we submitted the sites to the major
search engines in the correct manner to ensure a good listing.
Try a search for the phrases
highlighted above yourself to see how successful our promotional
techniques have been so far.
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