SEARCH ENGINE CASE STUDIES

London Solicitors

We developed a web site for a firm of solicitors in London that specialise in property and music.

To that end we optimised their site for the phrases lawyers in the music industry and property lawyers in London.

We also took the opportunity to further promote another of our solicitor clients site for the phrase Operation Ore - a police investigation into child pornography that this particular firm had a high profile involvement with.

As per our usual procedure, we researched the best phrases to target (ie those that would attract the maximum number of searches and click throughs to the sites) and optimised our clients' sites for these. This process also involved looking into the phrases targeted by our clients' rivals in the field (ie those sites that were already listed highly for phrases relevant to solicitors who operate in the field of property and music etc.).

 

Then we submitted the sites to the major search engines in the correct manner to ensure a good listing.

 

Try a search for the phrases highlighted above yourself to see how successful our promotional techniques have been so far.