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SEARCH ENGINE CASE STUDIES UK Employment Law
A firm that specialises in outsourced
health and safety consultancy and
UK employment law got in touch to have us promote their site
to businesses that require some help interpreting the UK laws on
employment and health and safety practices.
As per our usual procedure, we
researched the best phrases to target (ie those that would attract the
maximum number of searches and click throughs to the sites) and
optimised our clients' sites for these. This process also involved
looking into the phrases targeted by our clients' rivals in the field
(ie those sites that were already listed highly for phrases relevant
to health and safety consultancies, such as "outsource health and
safety").
Then we submitted the sites to the major
search engines in the correct manner to ensure a good listing.
Try a search for the phrases
highlighted above yourself to see how successful our promotional
techniques have been so far.
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