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SEARCH ENGINE CASE STUDIES English Shoes
A UK-based supplier of fine handmade
English women's and men's
dress shoes got in touch
with us to promote their site to the American market. Once we'd been
successful at promoting their wide range of custom made mens and
womens shoes in that market, they got us to develop a site for the
German market.
This posed an interesting challenge as
we not only had to perform our usual analysis as below, we had to take
account of different language factors, thus coming up with the phrase
schuhe für frauen as
being the best one to promote, along with words such as "damenschuhe"
and "herrenschuhe".
As per our usual procedure, we
researched the best phrases to target (ie those that would attract the
maximum number of searches and click throughs to the sites) and
optimised our clients' sites for these. This process also involved
looking into the phrases targeted by our clients' rivals in the field
(ie those sites that were already listed highly for phrases relevant
to this kind of quality shoe, such as "English shoes").
Then we submitted the sites to the major
search engines in the correct manner to ensure a good listing.
Try a search for the phrases
highlighted above yourself to see how successful our promotional
techniques have been so far.
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