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SEARCH ENGINE CASE STUDIES Door Knobs and Door Knockers
A company that supplies mail order
door knockers & door
knobs approached an associate of ours for search engine
marketing. Our associate passed on the contract to us to work our
magic.
As per our usual procedure, we
researched the best phrases to target (those that would attract the
maximum number of searches and click throughs to the site) and
optimised the site for these. This process also involved
looking into the phrases targeted by our client's main competitors in the field
(ie those sites that were already listed highly for phrases relevant
to this particular field, such as "door knobs" and "door
knockers").
Then we submitted the site to the major
search engines in the correct manner to ensure a good listing and
monitored its progress through the rankings, continually tinkering and
re-optimising to ensure they stayed ranked highly.
Try a search for the phrases
highlighted above yourself to see how successful our promotional
techniques have been so far.
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