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SEARCH ENGINE CASE STUDIES Triathlon Gear
A specialist
triathlon bikes
gear and clothing supplier got in touch for us to develop their web
site and attract customers to them through the internet. They supply a
whole range of mountain and road bikes, wetsuits, running gear etc.
for those extremely fit people who "enjoy" the gruelling sport of
triathlon (running, cycling, swimming).
As per our usual procedure, we
researched the best phrases to target (those that would attract the
maximum number of searches and click throughs to the site) and
optimised the site for these. This process also involved
looking into the phrases targeted by our client's main competitors in the field
(ie those sites that were already listed highly for phrases relevant
to this particular field, such as "triathlon gear" and "triathlon
clothing").
Then we submitted the site to the major
search engines in the correct manner to ensure a good listing and
monitored its progress through the rankings, continually tinkering and
re-optimising to ensure they stayed ranked highly.
Try a search for the phrases
highlighted above yourself to see how successful our promotional
techniques have been so far.
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