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SEARCH ENGINE CASE STUDIES Window Blinds
A shop selling
window
blinds in London approached us to promote their range of blinds -
vertical, wood, bamboo blinds etc. - through the search engines. We
also host their site and have had a great relationship with them for a
few years now and never hesitate to recommend their services to anyone
we come across who might want window blinds of their own.
As per our usual procedure, we
researched the best phrases to target (those that would attract the
maximum number of searches and click throughs to the site) and
optimised the site for these. This process also involved
looking into the phrases targeted by our client's main competitors in the field
(ie those sites that were already listed highly for phrases relevant
to this particular field, such as "vertical blinds" and "bamboo
blinds").
Then we submitted the site to the major
search engines in the correct manner to ensure a good listing and
monitored its progress through the rankings, continually tinkering and
re-optimising to ensure the site stays ranked highly against its
competitors.
Try a search for the phrases
highlighted above yourself to see how successful our promotional
techniques have been so far.
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