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SEARCH ENGINE CASE STUDIES Online Florists
A well-established
online
florists UK based in Wimbledon, London, UK got in touch with us
to promote their e-commerce web site. They'd been established as a
retail unit supplying quality flowers for all occasions for many
years, and had ventured onto the net relatively early on, in 1998.
Their secure online ordering facility
enables people to purchase flowers for delivery throughout the world,
including wedding flowers and bouquets of roses for such things as
Valentine's Day.
They can supply their own unique
arrangements throughout the London area, and use a national delivery
network for deliveries throughout the rest of the UK. International
deliveries can be arranged with florists in a specified area.
Our task was made quite difficult by the
regulations set out by one of the major national delivery networks
which forbid the use of their name for Search Engine Optimisation
purposes.
However, we analysed the searching
habits of those looking to purchase flowers over the internet and
realised that we could optimise the site for relevant phrases that
don't mention any specific national or international network, and
still achieve great rankings for such searches as "online florists
UK", "send flowers" etc.
Have a look on the major search engines
yourself to see how successful we were.
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