SEARCH ENGINE CASE STUDIES

Orlando Holidays

We deal with a wide range of clients for our search engine promotion service. One who approached us recently deals in family holidays to Orlando and thus wanted to be found for the phrase Orlando family villas, Holidays and resorts as well as other vacation-related phrases.

As per our usual procedure, we researched the best phrases to target (those that would attract the maximum number of searches and click throughs to the site) and optimised the site for these. This process also involved looking into the phrases targeted by our client's main competitors in the field (ie those sites that were already listed highly for phrases relevant to this particular field, such as "holiday home Orlando").

Then we submitted the site to the major search engines in the correct manner to ensure a good listing and monitored its progress through the rankings, continually tinkering and re-optimising to ensure the site stays ranked highly against its competitors.

Try a search for the phrases highlighted above yourself to see how successful our promotional techniques have been so far.