SEARCH ENGINE CASE STUDIES

Zambia Vacation

We developed a web site for an adventure holiday destination in Africa. They specialise in people looking for a vacation in Zambia and offer a wide range of tours and options to augment a traveller's stay.

We optimised the site for various phrases related to holidaying in Zambia, southern Africa - including trying to target those specifically after an adventure holiday in that region.

As per our usual procedure, we researched the best phrases to target (ie those that would attract the maximum number of searches and click throughs to the sites) and optimised our clients' sites for these. This process also involved looking into the phrases targeted by our clients' rivals in the field (ie those sites that were already listed highly for phrases relevant to holidays in Zambia).

 

Then we submitted the sites to the major search engines in the correct manner to ensure a good listing.

 

Try a search for the phrases highlighted above yourself to see how successful our promotional techniques have been so far.