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SEARCH ENGINE CASE STUDIES Apple Training We developed a web site
for a company specialising in
Final Cut Pro
training - which is software for video editing and the like.
They're an Apple Authorised Training Centre with their own premises in
central London.
We optimised the site
for specific phrases related to the software package Final Cut Pro 4
in order to maximise the number of people who would visit the site and
contact the firm to enquire about their training packages.
As per our usual procedure,
we researched the best phrases to target (ie those that would attract
the maximum number of searches and click throughs to the sites) and
optimised our clients' sites for these. This process also involved looking
into the phrases targeted by our clients' rivals in the field (ie those
sites that were already listed highly for phrases relevant to video
editing software training in the London area).
Then we submitted the sites to the major
search engines in the correct manner to ensure a good listing.
Try a search for the phrases
highlighted above yourself to see how successful our promotional
techniques have been so far.
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